Media Clips

Read time 6 min Level Intermediate Prerequisites A Story and a CRM with the outlets you got coverage in

In a nutshell: Media Clips is the evidence cupboard for a Story -- the actual clip files that came back as coverage: press cuttings, online screengrabs, radio ROT recordings, video. Each clip attaches to the Story and an outlet, with a Publication Date, Time Zone, Description and Type. Clips flow into client reports and the Client portal as the proof your client sees alongside the coverage numbers -- the visible evidence that anchors every Success Score.

What you will learn

What Media Clips holds: the actual clip files of coverage that came back.
How to add a clip: Publication Date, Time Zone, Outlet, Description, Type, plus the file.
The four Type options and what each one captures.
How Media Clips relates to coverage records and the outbound Media Pack -- three different things, each with a clear job.

The mental model: the evidence cupboard

Media Clips is the evidence cupboard for a Story. When coverage actually appears -- a cutting in a newspaper, a screengrab of an online article, an off-air recording of a radio interview, a video segment -- you upload the file here. The clip attaches to the Story and to the outlet it ran in, and flows into client reports and the Client portal so the client sees the visible proof alongside the coverage numbers. Acme PR Corp uploads every Globex Wellbeing Index clip -- broadsheet front pages, trade exclusives, broadcast ROTs -- and the Globex client portal renders them as visible proof for the marketing team back at Globex.

The design is deliberately simple. A clip is a file plus a little metadata about where and when it ran -- the structured coverage record on Bookings & Coverage and the file here run as independent lists, giving you room to upload the proof you have without forcing every coverage record into a 1:1 match.

Find the page from the Story navigation as Media Clips (REPORT menu).

Adding a clip

Use Add Media Clip. The flow opens with an outlet search -- pick the outlet from your CRM and the rest of the form appears:

Publication Date -- when the coverage ran.
Time Zone -- the time zone that Publication Date is in, so the cross-portfolio view stays accurate.
Outlet -- shown read-only, set by the search.
Description -- a rich-text field for context: the headline, what the piece said, why it matters for the client.
Type -- one of four options (below).
The file itself -- uploaded on the Add Media Clip - Upload step. A wide range of formats is accepted: images (jpg, png, gif, bmp, webp, svg), documents (pdf, doc/docx, ppt/pptx, xls/xlsx, txt, rtf, odt, ods, odp, csv, epub), audio (mp3, mp2, aac), video (mp4, mov, avi, mkv) and archives (zip, rar, 7z).

Description carries the narrative -- one or two sentences turning the file into a story your client can read.

The four Type options

Press Clipping: A cutting from a printed publication -- a scanned or photographed page from a newspaper or magazine.
Online Screengrab: A captured image of an online article or web page -- the way it looked when it published, preserved even if the live page later changes or disappears.
Radio ROT: A "recording off transmission" -- an off-air capture of a radio segment or interview as it was broadcast (an audio file).
Video: A video file -- a TV segment, an online video piece, or a recorded interview.

Media Clips, coverage records, and the Media Pack

Three artefacts with similar-sounding names and very different jobs:

Media Clips (this page): The clip files that came back -- proof of coverage. Press cuttings, screengrabs, radio recordings, video. Attached to the Story and the outlet. Feeds client reports and the Client portal as the visible evidence behind every Success Score.
Coverage records (Bookings & Coverage): The structured record that coverage existed -- media type, region, contact, outlet, date. This is what counts toward the Story's metrics. Reach comes from the outlet record; sentiment and CQI come from monitoring analysis. A coverage record carries no file; the file lives here on Media Clips.
Media Pack / Media Library (Campaign Builder): The assets you send out with a Story -- release, images, fact sheets, graphics, assembled on the MEDIA PACK tab and published on the Story's NewsWire page for journalists to download. Opposite direction from clips.

Try this: On a Story with logged coverage, open Media Clips and click Add Media Clip. Search for the outlet that ran the piece, set the Publication Date and Time Zone, write a one-line Description (lead with the headline), choose the matching Type, and upload the file. Save. Open the Story's Client portal -- the clip is now part of the visible evidence the client sees alongside the coverage numbers.

Frequently asked

What fields does the Add Media Clip form carry?: Publication Date, Time Zone, Outlet (picked from CRM search, shown read-only), Description (rich text), Type, plus the uploaded file.
What are the Type options?: Press Clipping, Online Screengrab, Radio ROT, Video.
How does a clip relate to a coverage record on Bookings & Coverage?: Both attach to the Story and the outlet. Clips and coverage records are independent lists, so you can upload the proof you have and log the structured coverage you can verify without forcing a 1:1 match.
Where do clips end up?: In client reports and the Client portal -- the proof your client sees alongside the coverage numbers.
How does Media Clips differ from the Media Pack?: Opposite directions. Media Pack (MEDIA PACK tab in Campaign Builder, published on NewsWire) is the assets you send out. Media Clips is the clip files of coverage that came back.

Key takeaways

Media Clips holds the actual clip files for a Story -- press cuttings, online screengrabs, radio ROT recordings, video -- attached to the Story and an outlet.
The Add Media Clip form: Publication Date, Time Zone, Outlet (CRM search), Description, Type, plus the file.
The four Type options are Press Clipping, Online Screengrab, Radio ROT, Video.
Clips, coverage records and the Media Pack are three different artefacts: proof that came back, the structured metric, and the assets sent out.