About Buzzscribed
What is Buzzscribed?
Buzzscribed is one product that connects your entire PR workflow: pitching, tracking,
interviews, client portals, and reporting. No more juggling tools.
Prove your results from one place.
How is Buzzscribed different from Muck Rack, Cision, or Agility?
Most PR tools focus on contact databases and media monitoring. Buzzscribed focuses on workflow and proof.
We track journalist-level engagement (not just email opens), manage the full interview lifecycle,
offer live client portals, and generate reports that connect your outreach to actual coverage.
We complement monitoring tools like Meltwater rather than competing with them.
Do you provide a media contact database?
Yes - but not a stale purchased list. New accounts start with Australian media outlet contacts
(public newsdesks), and our Journalist Intelligence continuously discovers new journalists
from recent news. We build profiles showing what each journalist covers, which you can use
in talent schedules or to inform your pitches. You can also import your existing contacts.
How is Buzzscribed different from Prowly?
Prowly was acquired by Semrush in 2020 for approximately US$11 million and has been gradually
absorbed into the Semrush SEO platform. Its development as an independent PR tool has slowed
significantly. Buzzscribed offers everything Prowly used to provide — media database, email
pitching, and reporting — plus features Prowly never had: authenticated client portals,
talent/spokesperson portals, full interview workflow, and Barcelona Principles V4.0 measurement.
And Buzzscribed is free to start.
Barcelona Principles & Measurement
Do I need to understand the Barcelona Principles to use Buzzscribed?
No. Buzzscribed guides you through the framework as part of normal campaign workflow.
Each tab is labelled with its Barcelona Principle number (BP1-BP7), and contextual
help explains what each principle means and why it matters. You'll learn the framework
by using it, without needing to study it separately.
How does Buzzscribed automate Barcelona measurement?
Buzzscribed maps every stage of your campaign workflow to the Barcelona Principles. When you set
campaign objectives, that feeds BP1. When you define your target audience, that feeds BP2. Your
media strategy covers BP3. Coverage quality is scored automatically using AI against BP4 and BP5.
Reach, sentiment, and message pull-through are tracked across channels for BP6. And the Impact
tab ties everything together for BP7. You don't need to manually fill in a measurement framework
— Buzzscribed builds it as you work.
What is the Coverage Quality Index (CQI)?
The CQI is a composite score that rates each piece of media coverage on a 0-100 scale.
It factors in sentiment (positive, neutral, negative), message pull-through (did the journalist
include your key messages?), spokesperson inclusion, headline prominence, and outlet tier.
CQI replaces the outdated AVE (Advertising Value Equivalent) with a meaningful quality metric
aligned to Barcelona Principle 5.
How does AI scoring work?
When coverage is added to a campaign, Buzzscribed's AI engine (Ralph) analyses the article
against your campaign's key messages, target audience, and objectives. It scores sentiment,
identifies which messages were picked up, checks for spokesperson mentions, and assigns an
outlet tier based on reach. All scores can be reviewed and adjusted manually if needed.
What are the 7 Barcelona Principles?
The Barcelona Principles V4.0 define seven principles for communications measurement, established
by AMEC:
BP1 - Goal Setting: Setting measurable goals is an absolute prerequisite to communications planning.
BP2 - Outcomes: Measurement and evaluation should identify outputs, outcomes, and potential impact.
BP3 - Strategy: Outcomes and impact should be identified for stakeholders, society, and the organisation.
BP4 - Rigorous Methods: Measurement and evaluation require both qualitative and quantitative methods.
BP5 - Quality: AVEs are not the value of communications.
BP6 - Holistic Measurement: Communications measurement is holistic, incorporating all relevant channels.
BP7 - Impact: Communications measurement should drive learning, insights, and continuous improvement.
Learn more at AMEC's Barcelona Principles V4.0 page.
Can I generate award entry narratives from Barcelona data?
Yes. The Impact tab (BP7) can auto-generate award entry narratives using your campaign's
Barcelona measurement data, coverage quality scores, sentiment analysis, and reach metrics.
This gives you a structured, evidence-based narrative ready to adapt for award submissions
like the AMEC Awards, PRIA Golden Targets, or CIPR Excellence Awards.
What are SMART objectives and how does AI help set them?
SMART objectives define what success looks like before a campaign begins: Specific
(what exactly you want to achieve), Measurable (KPIs with numeric targets),
Achievable (feasible given your budget and team), Relevant
(aligned with the retainer's strategic objective), and Time-bound (milestones
and deadlines). Buzzscribed's AI assistant Ralph can generate suggestions for each dimension
based on your campaign context, saving time and ensuring your goals are well-structured
from the start.
What is the Campaign Success Score?
The Success Score is a single 0–100 rating that answers “How well did this campaign
deliver against its goals?” It combines four equally weighted components: Planning Quality
(SMART completion), Execution Quality (Barcelona measurement completion), Coverage Quality
(average CQI across coverage items), and Outcome Achievement (KPI targets vs actuals).
Green is 70+, amber is 40–69, red is below 40. It closes the measurement loop:
Plan (SMART) → Measure (Barcelona) → Result (Success Score).
How do I score broadcast coverage (TV/radio) that AI can't analyse?
Broadcast coverage like TV and radio segments don't have article text for AI to analyse.
Buzzscribed provides a Quick Score tool for these items — select the sentiment
(positive, neutral, negative), tick which key messages were included, and set the outlet tier.
The Coverage Quality Index (CQI) calculates instantly so you can see the score before saving.
Quick-scored items are locked from AI overwrite.
What is the measurement loop (Plan, Measure, Result)?
Buzzscribed implements a complete PR measurement loop aligned with AMEC Barcelona Principles.
Layer 1 (Plan): Set SMART objectives with AI assistance before the campaign begins.
Layer 2 (Measure): Track coverage quality, sentiment, key message pull-through,
and KPIs using the Barcelona framework during and after the campaign.
Layer 3 (Result): The Success Score compares your targets to actuals, giving you
a single number that proves what you delivered. This three-layer approach replaces guesswork
with evidence.
Tracking & Proof
How does journalist-level tracking work?
When a journalist downloads your media release, images, or audio, you see exactly who
engaged and when. This goes beyond email open tracking to show genuine engagement with your content.
What does the Client Portal show?
Your clients get their own branded portal where they can see campaign progress, coverage,
download reports, and track results in real-time. No more waiting for your weekly update email -
they see what you see, building trust and transparency.
What about the Talent Portal?
Spokespeople and talent have their own portal to view scheduled interviews, confirm availability,
and access briefing materials. This eliminates the back-and-forth emails that slow down campaigns.
Pricing & Plans
How much does Buzzscribed cost?
Free forever with every feature included. No sales calls, no credit card, no trial period.
If you need more email volume, storage, or users, see our Plans page for upgrade options.
Is Buzzscribed free?
Yes, genuinely free. Every feature is included on the Free plan — client portals, talent portals,
interview workflow, journalist tracking, report designer, e-sign, and more. There is no trial
period and no credit card required. You can run a real agency on the Free plan — we built it
that way because we believe the best way to earn your business is to let you use the product first.
What's included in each plan?
Every plan includes all features. No feature gating. Plans differ by capacity (users, emails, storage) and support level.
Higher plans offer more volume and faster support response times.
Support & Training
What support is available?
Help Centre (Free): Access our documentation, video tutorials, and how-to guides. Everything you need to get started and solve common questions on your own.
Online Support (Wings & Pollinator): Submit support tickets through our online system. We'll respond as soon as we can, typically within a few business days.
Business Hours (Nectar & Hive): Support during Australian Eastern Time business hours. Submit a ticket and expect a response the same or next business day.
Priority (Swarm): Fast-track support with a 4-hour response guarantee during business hours. When something's urgent, you go to the front of the queue.
Is there training available?
Yes! We have detailed online documentation with how-to guides and tips.
Perfect for onboarding new team members.
Agency Operations
Does Buzzscribed handle retainer planning?
Yes! You get Gantt charts, capacity planning, and deliverable tracking.
See who's working on what, when tasks are due, and how many hours remain on each retainer.
Plan activities across your team and avoid over-commitment.
Can clients sign agreements digitally?
Yes! Create service agreements and send them for digital signature.
Clients receive a link, review the terms, and sign online - no printing, scanning, or chasing.
Track agreement status in real-time and get notified when they're signed.
Do I need a copyright licence to store media clips?
Buzzscribed is a workflow tool, not a media monitoring service. We don't source or distribute
media content. When you upload or store media clips and coverage in your account, you are
responsible for holding the appropriate licence. In Australia, the
Copyright Agency
offers a PR Agency Licence that covers clipping, storing, and sharing published articles.
Equivalent licensing bodies exist in other countries (CLA in the UK, CCC in the US).
See our Terms of Use for full details.
What are Email Groups and how does Group Relay work?
Email Groups let your team share a single reply-to address for journalist responses.
Create a group (e.g., “Media Team”), add your team members, and use the
group address as the Reply-To when sending pitches. When a journalist replies, Group Relay
automatically forwards the message to every group member. Out-of-office auto-replies are
filtered and logged separately so your team isn’t spammed with holiday notices.
It’s like a shared inbox purpose-built for PR teams — everyone stays in the
loop without forwarding chains.
Integrations
What integrations are available?
Meltwater: Import your media monitoring feed directly into campaigns
to track coverage alongside your outreach data.
Pureprofile: Import campaign research data and transform it into
meaningful insights for your reports.
Social Media: Connect Facebook, Instagram, and LinkedIn to include
social metrics in your client reports alongside traditional media coverage.
Do I need a Meltwater subscription?
No. Buzzscribed is a complete PR workflow platform that works independently. However, if you
already have a Meltwater subscription for media monitoring, Buzzscribed integrates directly
with your Meltwater feed — importing coverage data into your campaigns automatically. We
complement your monitoring investment rather than competing with it.
Getting Started
Can I try before I buy?
Absolutely. Create a free account and explore the full platform with no time limit.
Every feature is unlocked. When you need more capacity, upgrade to a paid plan.
Is my data secure?
Yes. Your data is stored securely in Australian data centres with encryption at rest and in transit.
We follow industry security practices including regular backups and access controls.
Your contacts and campaign data are never shared or sold.
How does Buzzscribed handle GDPR?
We take data protection seriously. Your data is hosted on Microsoft Azure in Australia
(Sydney region) with encryption at rest and in transit. For UK and EU users, we have
Standard Contractual Clauses (SCCs) in place for international data transfers, and our
Data Processing Addendum covers our obligations as a
data processor under GDPR. You can exercise your data subject rights (access, correction,
deletion, portability) at any time by contacting us. Full details are in our
Privacy Notice and
DPA.