How it started
Buzzscribed was born from frustration. After years of managing PR campaigns with spreadsheets,
email threads, and manual tracking, founders George and Fran knew there had to be a better way.
The biggest problem? Proof. Clients asked "what did our PR investment actually deliver?"
and the answer was always vague activity metrics without clear attribution.
So they built a platform that could actually answer that question. Not with activity metrics,
but with real data: which journalists engaged, which interviews happened, and what coverage resulted.