Email Direct Marketing is a separate system from your journalist pitching. Your client's mailing list and your press list never mix.
Branded email campaigns go out to your client's own contacts and subscriber groups, filtered by region and email status, with each recipient's own details merged into the message.
Sending is as reliable as your journalist pitching, with the same automatic unsubscribe handling, adapted for a marketing audience.
Downloads are tracked, and a dedicated performance view shows how each send did.