ProofScore Measurement

PR measurement you can show a client. Every piece of coverage scored on where it ran, how the brand was treated, and whether your message survived. Built on the Barcelona Principles, with the formula published.

The PR industry spent decades measuring success with advertising value equivalency. The Barcelona Principles replaced AVE with meaningful measurement, and Buzzscribed is the first platform to build those principles into every stage of the PR workflow. Set objectives before you begin, measure against them as you go, and prove what you delivered when the campaign is done.

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Everything you need to prove your PR results.

Report Designer

Branded PDF reports for your clients, built from your campaign data rather than a spreadsheet.

Content Engagement

Prove which journalists engaged with your content. Downloads and views, not just email opens.

Meltwater Integration

Meltwater coverage in the same place as your pitching and reporting, against the campaign that earned it.

Social Impact Tracking

Track the social conversation around your campaign, from organic mentions to influencer posts.

AI Visibility

See how ChatGPT, Claude, and Gemini describe your brand, and which journalists can change it.
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