A story breaks at seven in the morning and the newsroom wants comment by nine. News jacking is getting your client into that story while it is still being written. The hard part has always been spotting it in time.
Buzzscribed reads the day's news against every client with a live agreement and scores each story for fit, one to ten. Every match says why it is relevant to that client, so you can judge it at a glance rather than read the article first. Nothing reaches you that scored below the bar.
Matches go to the people who work on that client: an alert on screen the moment one lands, and a brief each morning listing everything new for the brands you look after. Follow the brands you want to watch, or follow them all.
When you decide to act, working up a match gives you the angle, the action window, what to check before you use it, a suggested spokesperson, and a drafted pitch. Create the activity and we set the pitch up in Email Pitching, suggest the journalists who cover that subject, and leave it ready for you to pick recipients and send. Nothing goes out until you send it.