A story breaks at seven in the morning and the newsroom wants comment by nine. News jacking is getting your client into that story while it is still being written, and the hard part has always been spotting it in time.
Buzzscribed reads the morning's news against every client you are working with, and puts the stories they could credibly speak to in front of you. Each one says why it fits, how strong the fit is, and where it has already run.
A story carried by a dozen mastheads is worth more of your morning than one that ran in a single regional paper. We show you the spread and name the outlets, so you can judge whether to make the call, and who to call first.
When you decide to act, working up an opportunity gives you the angle, a drafted pitch, and the journalists who cover that subject. It is recorded as an activity against the engagement, like any other work. Nothing goes out until you send it.