ProofScore™: Coverage Quality

Not All Coverage
Is Equal

ProofScore scores every article on quality, not just quantity. Prove what the coverage was worth.

Try It Yourself

See How ProofScore CQI Works

Click each card to cycle through options. Watch the score change in real time.

Outlet Quality
National / Major Metro
Click to change
Sentiment
Very Positive
Click to change
Message Delivery
All messages landed
Click to change
ProofScore: Coverage Quality
9.2
Excellent
Scored out of 10 -- your client sees this breakdown for every article
The Problem with AVE

Same Article. Two Very Different Stories.

Toggle between a positive and negative version of the same article. AVE gives the same number either way. CQI does not.

CEO interview in the Sydney Morning Herald. Glowing review. All key messages included.
Advertising Value Equivalent
$42,500
Same number regardless of tone
ProofScore: Coverage Quality
8.7
Excellent - real quality measured
AVE says both articles are worth $42,500. CQI shows the positive article scores 8.7 out of 10 -- because quality actually matters.
Component 1

Outlet Quality Tiers

Every outlet is classified by reach, authority, and audience. Higher-tier outlets carry more weight because that coverage is harder to earn.

T1
National / Major Metro
National networks, capital city market leaders, wire services
Highest
T2
Metro / Specialist
Music/format stations, SBS, national magazines, major digital
High
T3
Regional / Trade
Regional papers/TV/radio, trade press, specialist online
Moderate
T4
Community / Niche
Community papers, blogs, hyperlocal
Base
Component 2

Sentiment Changes Everything

A glowing review and a damaging expose can appear in the same outlet on the same day. AVE treats them the same. CQI does not.

Very Negative
Lowest
Negative
Low
Neutral
Mid
Positive
High
Very Positive
Highest

AI reads the full article text -- not just the headline -- so sentiment reflects the actual tone of the piece.

Component 3

Message Pull-Through

Did Your Key Messages Land?

This is the most actionable signal in the entire score. High pull-through means your pitch strategy is working. Low pull-through means your messages are not landing -- and you need to change your approach. Set your key messages upfront, and ProofScore tracks whether journalists actually include them.

Go Deeper

Explore the Full ProofScore™ Framework

Coverage quality is one layer of ProofScore. Set goals, score coverage, and prove campaign success -- one transparent system.

Try the Full Calculator
Interactive ProofScore calculator with all the controls
Set SMART Objectives
Goals come first -- measurement follows
ProofScore Methodology
The full measurement framework

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